How to brand a disease -- and sell a cure
http://www.cnn.com/2010/OPINION/10/11/elliott.branding.disease/index.html?hpt=C2
http://www.cnn.com/2010/OPINION/10/11/elliott.branding.disease/index.html?hpt=C2
It should come as no surprise to anyone to learn that corporations employ manipulation, half-truths, and outright lies to gain market share and increase revenue. We learn quickly in life to be wary of unscrupulous sales people. This article strikes a nerve though. Why does this bother me so much? Not because I'm surprised by it. Quite the contrary, I know this happens all too often, but it bothers me still the same because it takes advantage of a fundamental human flaw in how we reason. Not only is it manipulative, it does so with reckless disregard for one of the most vulnerable, significant aspect of life: our health and well being. It also stands as a warning to all of us, to reflect on why we make the choices we do and to question our rationale constantly.
